Morrie’s auto group | about us 2019

I was tasked with adapting written content that I had previously created for Morrie’s About Us Page into a video highlighting the culture of the organization, rather than the standard feature/benefit pitch that every other dealership group seems to use. Using archived video shot across the duration of my time at the company, I was able to stitch together a cohesive visual narrative that highlights Morrie’s core principle, internal values, and the importance placed on people and relationships.

Putting this together was a ton of fun for me. Building a piece from the ground up – from scripting, to working with voice talent, to chopping together the video – is always a deeply satisfying process. Being able to tell the story of an organization that does things the right way is the cherry on top.